Monday 29 April 2019

Are buyers willing to forgo quality in locally grown produce?

West Coast farms produce more than 90 percent of the broccoli consumed in the United States. With production mainly in California, and concentrated in Monterey County, this creates a food security issue, especially in light of California droughts in recent years, and long supply chains to the East Coast, according to Phillip Coles, professor of practice in management at Lehigh.

* This article was originally published here